The Importance of Debit Payment Acceptance at Your Parking Facility
Posted: Nov, 19, 2021 11:11AM ET • 3.5 min read
More choice for customers, more sales potential for you.
Parking technology has come a long way from only coin and cash acceptance. Now, all it takes is a simple tap from your card or mobile device to pay for parking. Within the last ten years, the parking and mobility industry saw a need for easy and convenient payment methods rise to new heights. It was evident that Canadians were shifting away from cash and towards secure payment methods such as credit cards.
However, advancements didn’t stop there. Debit acceptance became more and more of a demand, offering benefits for both customers and merchants. Not only did it enhance the customer journey, but it increased occupancy levels for organizations. Providing versatile payment methods such as debit is the first step to securing reoccurring revenue.
Increase Sales Potential
When it comes to creating seamless customer journeys, convenience is key. Offering debit as a form of payment allows you to reach customers who may not have access to credit cards, such as young adults, new Canadians and those who prefer to pay by debit. Enhancing your payment options beyond cash and credit card acceptance creates facility reputability with your customers, thus increasing occupancy levels. Identifying and meeting your customer's needs positions your facility ahead of competitors.
Provide Payment Security
When an organization chooses to offer customers a direct payment option, it is common for questions surrounding security to arise. Backed by applicable credit card network security and level-1 Payment Card Industry (PCI) compliance, debit card transactions give customers peace of mind with tap-and-go, chip-and-go and mobile wallet capabilities. Contactless cards use radio-frequency identification (RFID) technology that allows the card to communicate with the card reader when tapped. Certified transactions undergo increased verification steps to ensure safe payment processing.
Offer Seamless Integrations
Back-end processing follows the same procedures as credit card processing when paying with debit, meaning there are no added processing times. Nearly 80% of customers prefer to use mobile platforms to find, pay and save their favourite parking spots. Customers never have to leave the platform when they pay with their debit— all they have to do is enter or scan their information, just as they would if paying by credit card.
It is vital for parking operators to offer financial services that are managed with the highest level of PCI compliance, and abide by EMV- certified payment standards.
Reference
Faraldo, D. (2017, March 20). 3 Benefits Of Accepting Credit And Debit Cards From Your Customers [web log]. https://cdnpos.com/3-benefits-of-accepting-credit-and-debit-cards-from-your-customers/.
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ABOUT THE AUTHOR
Valérie Charlebois
Regional Sales Manager
As the regional sales manager for Québec and Eastern Canada, Valérie advocates on her clients’ behalf within the organization, ensuring all integration, production, installation, and configuration activities take place on schedule and on budget.
Since joining Cale Canada (now Precise ParkLink) in 2012, Valérie has become an expert in Cale systems, helping her to evaluate her clients’ needs and understand how they can be addressed. Her familiarity with these systems has also allowed her to craft custom warranty programs for several high-profile clients with Cale technology.
Valérie’s commitment to growth and excellence is obvious. Before she joined Cale Canada, she earned bachelor’s degrees in social sciences and education from the University of Ottawa, all the while working as an administrative assistant in the school’s Research Management Services department.
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