What Type of Business Insights Does Licence Plate Recognition Technology Provide?

Posted: July, 19, 2022 9:07AM ET • 4 min read

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Developing your parking management strategy starts with understanding where, when, and how long customers park at your facility. Smart technologies like licence plate recognition (LPR) allow you to do just that, creating a seamless experience for you and your customers. Licence plate recognition technology is a versatile technology that offers unlimited possibilities and unmatched frictionless experiences for facility owners, operators, and monthly and transient visitors alike. But that’s not all. It serves as the brains behind your parking operation, providing real-time insights for access control and enforcement. Here’s how. 

Smart Access Control 
Licence plate recognition systems can enhance parking enforcement and access control as they can be programmed to understand various lists such as blocklists, notification lists, and access lists with different parameters that will either admit, notify, or prevent a vehicle from entering your facility.

Block Lists
Just as it sounds, those on a blocklist are prevented from entering or exiting a facility. This typically includes anyone who has caused disturbances in the past and can now not enter the property. The licence plate recognition software will read the vehicle signature and notify the customers their vehicle is not permitted on the property.

Notification Lists
A notification or be on the lookout (BOLO) list is programmed to send alerts to the property manager or owner, notifying them when a specific vehicle enters or exits the facility. This type of list is commonly used to replace a block list, allowing you to track who enters and exits your lot at all times.

Access Lists
Access lists comprise customer licence plates preprogrammed to enter or exit the facility. This includes but is not limited to staff, VIP customers and monthly pass holders. Those on an access list for a specific facility do not require a ticket to enter. The licence plate recognition software will automatically read the licence plate number and admit the vehicle.

Automatic Enforcement 
Licence plate recognition enforcement technology does all the heavy lifting. Patrol officers are no longer required to manually check each licence plate against a database of authorized parkers for special permit rules or photograph each infraction for future reference if the violation notices are disputed or validations are administered.

Real-Time Business Intelligence
Licence plate recognition technology allows you to make strategic decisions with a good understanding of where, when and how long customers are parking in your facility. This can include anything from the frequency of visits, peak days and times to prime locations and durations.

LPR technology provides you with the ultimate combination of real-time insights, live control, data visualization, and reporting like all frictionless parking solutions. Having all this information at your fingertips with business intelligence platforms will help you accurately manage your pricing strategy, marketing strategy and patrolling schedules. With a cloud-based central management platform, you will have direct access to fast and thorough reporting.

LPR technology can help parking operators like you make smarter decisions about managing your parking facility using a strategic combination of smart access control, automatic enforcement, and real time business intelligence.

References

Business intelligence for parking - precise ParkLink: Parking management services. Precise ParkLink | Parking Management Services. (n.d.). Retrieved June 14, 2022, from https://www.preciseparklink.com/ps-parking-business-intelligence.

License plate recognition - precise ParkLink: Parking management services. Precise ParkLink | Parking Management Services. (n.d.). Retrieved June 14, 2022, from https://www.preciseparklink.com/ps-license-plate-recognition-parking-technology.

Parking enforcement services - precise ParkLink: Parking management services. Precise ParkLink | Parking Management Services. (n.d.). Retrieved June 14, 2022, from https://www.preciseparklink.com/ps-parking-enforcement-services.

Parkedin urban mobility - Precise Parklink: Parking management services. Precise ParkLink | Parking Management Services. (n.d.). https://www.preciseparklink.com/ps-parkedin-urban-mobility.

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ABOUT THE AUTHOR

Melissa Tucci
Client Relations Manager

Melissa’s extensive experience in a variety of roles with Precise ParkLink has given her a unique perspective on how to effectively navigate Precise ParkLink’s corporate structure to advocate on her clients’ behalf. Melissa’s success in her career with Precise ParkLink so far has been marked by thriving in fast-paced environments and going above and beyond to meet project stakeholders’ requirements. In her present role, Melissa leverages her client service skills and account management experience to act as her clients’ day-to-day point of contact. This entails playing a key role in ensuring that all client accounts are reconciled and paid in a timely manner, and supporting client engagements in the areas of staff training and development, project management, implementation, and scheduling.

 

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