What is Frictionless Parking?
Posted: Apr, 9, 2025 2:44 PM ET • 1 min read
Parking, if not done right, can sometimes be frustrating. Poor signage, outdated payment methods, and manual processes often create unnecessary delays and confusion for drivers. These pain points are referred to as "friction"—barriers that slow down or complicate the parking process.
Frictionless parking aims to remove these obstacles, creating a seamless, tech-enabled experience that improves driver satisfaction and optimizes operations.
What is Frictionless Parking?
Frictionless parking uses smart technology to eliminate traditional barriers like physical tickets, pay stations, and long wait times. The result is a smoother, faster process that helps drivers find, pay for, and exit parking with minimal effort.
How Frictionless Parking Works
To create a frictionless parking environment, facility managers should implement a blend of technologies.
Mobile apps: allows drivers to register their vehicle, manage payments, and receive real-time notifications
License plate recognition (LPR): sensors and cameras read license plates to identify vehicles as they enter and exit.
Automatic billing: once a vehicle is detected, the system calculates the time spent and charges the customer using a pre-registered payment method
Cloud-based enforcement : real-time data management ensures accuracy in billing and enforcement.
These tools eliminate physical touchpoints, reducing wait time and improving convenience.
Frictionless parking is changing the way people park, offering drivers a more efficient and enjoyable experience. With faster entry and exit, smoother interactions, and effortless payment, frictionless parking enhances customer satisfaction and optimizes the overall operation of parking facilities.
References
Lato, L. (2023, December 19). Frictionless parking: The way forward. Parking Industry. https://www.parkingindustry.ca/parking-technology/frictionless-parking-the-way-forward
Team, P. (2024, November 5). Frictionless parking: Digital Parking Operations for Maximum Roi: Blog. https://parkhub.com/frictionless-parking/
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ABOUT THE AUTHOR
Justin Powell
Regional President, Western Canada
Justin was already an experienced professional in the parking industry when he joined Precise ParkLink in 2005. He has a particular expertise in the areas of valet parking, parking lot management, and equipment sales, installation, and service. This experience and his commitment to serving his clients have not only made him a well respected figure in the Canadian parking industry but have contributed significantly to the growth of Precise ParkLink’s representation in British Columbia. Having studied business management at the British Columbia Institute of Technology, Justin takes the time to understand the industry and the market he serves; he is an active member of the Canadian Parking Association (CPA), Canadian Transportation Group (sitting member), Building Owners and Managers Association (BOMA), and The Downtown Vancouver Association (DVA).
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