Combating Mobile App Fatigue with App-Free Mobile Payment Options
Posted: May, 09, 2022 3:25PM ET • 3.5 min read
Remember the time when you could never have too many mobile apps on your mobile device? Now, between the overwhelming number of apps on the market and the constant stream of notifications, mobile apps have quickly become more of an inconvenience for many.
This is app fatigue—and it's very much a real thing. This growing phenomenon is making its way into the parking and mobility industry as customers are opting to pay for parking using traditional means, so that they can avoid downloading a mobile app. But what if you could have your cake and eat it too? Offering an app-free mobile payment option is the solution, allowing your customers to pay for parking quickly, efficiently, and with utmost ease.
An app-free mobile payment option will help your facility stand out from the competition and mitigate app fatigue—here's how.
1. Offers ease of use and payment flexibility.
Convenience is vital when it comes to mobile payment options. That is why allowing your customers to pay for parking with their smart devices is ideal. Quick mobile scan-to-pay options such as Parkedin™ help consumers get where they need to go faster. All that is required from them is to scan a QR code, select their duration, and input their payment details. It is as simple as that.
When QR codes are scanned, the customer is automatically connected in real-time to the parking infrastructure and rates, creating seamless journeys that have never been easier.
2. Encourages safe and seamless customer journeys.
Contactless payment options are no longer a concept of the future- they are here, and they are required to help your facility meet today's health and safety realities. Eliminating shared physical touchpoints with mobile payment options requiring the customer to only make contact with their personal device makes the overall customer journey safer, easier and faster.
3. Increases customer loyalty and satisfaction.
An app-free, contactless mobile parking solution promotes your facility all on its own. It will attract customers to your parking facility and result in higher retention rates for returning customers, establishing a marketing platform that can be utilized to increase business.
Easy, app-free mobile payment options have conquered the world of parking. The best part? They complement both gated and non-gated parking operations. To get started with an app-free mobile payment option for your parking facility, contact your parking technology supplier to inquire about a solution that can be integrated with your gated parking system or cloud-based enforcement software for non-gated facilities.
Combat app fatigue, one app-free payment at a time.
Reference
Parkedin urban mobility - precise ParkLink: Parking management services. Precise ParkLink | Parking Management Services. (n.d.). Retrieved April 18, 2022, from https://www.preciseparklink.com/ps-parkedin-urban-mobility#scantopay
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ABOUT THE AUTHOR
Maria Fiorini
Director, Marketing & Communications
The National Parking Associations 40 Under 40 Class of 2021, Maria oversees a talented team marketers and graphic designers who are dedicated to applying innovative marketing techniques to improve our clients’ profitability. Under Maria’s leadership since 2018, the marketing team has grown significantly as their successes have only increased demand for their services. Among her many accomplishments during her tenure with Precise ParkLink, she spearheaded our digital marketing strategy, a program that has helped several prominent clients see substantial gains in their revenue. Currently, she is leading our Urban Mobility campaign, leveraging her extensive digital marketing experience and intuitive understanding of technology trends within the parking industry. As an innovator, entrepreneur, and someone who appreciates creative, outside-the-box thinking, she firmly believes “there’s a solution to every problem.”
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