What is Mobility-as-a-Service (MaaS) In Parking
Posted: Jan, 26, 2024 10:33AM ET • 5 min read
In recent years, Mobility-as-a-Service (MaaS) has revolutionized the mobility and transportation industry, offering a holistic approach to mobility solutions. While traditionally associated with public transit, MaaS is expanding its reach to include parking services, presenting a paradigm shift in how people approach and utilize parking facilities.
MaaS represents a comprehensive, customer-centric approach that integrates various modes of transportation services into a single, accessible platform. The goal is to provide seamless, end-to-end travel experiences by combining public transport, ride-sharing, bike-sharing, and now, parking services. Parking has often been considered a stand-alone service but is now an integral part of the MaaS ecosystem. As cities become more congested and sustainability takes center stage, efficient parking solutions are imperative. MaaS in parking aims to address this need by offering customers a one-stop solution for their entire journey, from planning their route to securing a parking space. By integrating with the following elements, parking facility managers and owners can comprehensively offer services that optimize customer experiences.
Secure parking revenue with an integrated reservation system.
The onset of MaaS has presented a significant opportunity to enhance parking revenue. Why? Customers who meticulously plan their journeys seek the best and most efficient routes. Platforms incorporating parking reservation systems empower them to book parking spaces in advance, alleviating the stress of finding parking upon arrival and ensuring a seamless transition to their final destination. Beyond enhancing the overall travel experience, integrated reservation systems add a layer of security to parking revenue by enabling accurate demand prediction and management. This predictability optimizes space utilization, minimizing revenue loss due to unoccupied spots. Embracing integrated reservation systems aligns with modern travellers' evolving needs, resulting in increased revenue, improved customer satisfaction, and long-term success in a competitive market.
Provide real-time availability information to enhance the parking experience.
When equipped with smart sensors such as a parking guidance system and cameras, parking facilities possess real-time information about space availability. Through cloud-based technology and integration with a MaaS platform, customers can easily access and be directed to available parking spaces in real-time, reducing traffic congestion and environmental impact. This aggregated data supports parking facility operators in expediting decision-making processes for optimizing parking infrastructure. Embracing this technological advancement creates a data-driven experience that shapes the future of urban mobility.
Enhanced convenience through streamlined payment methods.
By incorporating user-friendly and secure payment methods directly into the MaaS platform, parking facility owners can enhance convenience for customers planning their parking in advance. With mobile wallet payment options, customers can swiftly pay for parking using their mobile phones in seconds. This approach ensures that the entire journey, from planning routes to securing parking, remains smooth and hassle-free. Simplifying payment processes contributes to increased customer satisfaction and reflects a forward-thinking strategy, thus creating a more efficient and user-friendly environment for facility owners and customers.
As MaaS continues to gather attention in the industry, its integration into parking services reflects a progressive approach to urban mobility. By streamlining the parking experience and promoting sustainable transportation choices, MaaS in parking plays a pivotal role in shaping the future of urban transportation. Prepare for the integration of MaaS in parking, a move towards fostering efficient, customer-centric, and sustainable urban environments.
References
Seamless mobility: Integrating parking into the maas ecosystem. Intertraffic Global. (2023, October 26). https://www.intertraffic.com/news/seamless-mobility-integrating-parking-into-the-maas-ecosystem
Parking Industry. (2024, January 9). Top 24 solutions to optimize your parking management strategy in 2024. Parking Industry. https://www.parkingindustry.ca/parking-technology/top-24-solutions-to-optimize-your-parking-management-strategy-in-2024
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ABOUT THE AUTHOR
Valérie Charlebois
Regional Sales Manager
As the regional sales manager for Québec and Eastern Canada, Valérie advocates on her clients’ behalf within the organization, ensuring all integration, production, installation, and configuration activities take place on schedule and on budget.
Since joining Cale Canada (now Precise ParkLink) in 2012, Valérie has become an expert in Cale systems, helping her to evaluate her clients’ needs and understand how they can be addressed. Her familiarity with these systems has also allowed her to craft custom warranty programs for several high-profile clients with Cale technology.
Valérie’s commitment to growth and excellence is obvious. Before she joined Cale Canada, she earned bachelor’s degrees in social sciences and education from the University of Ottawa, all the while working as an administrative assistant in the school’s Research Management Services department.
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