Local SEO and its Importance for Parking Operations
Posted: Aug, 27, 2020 1:25PM ET • 1 min read
Local SEO (Search Engine Optimization) is a branch of marketing that is imperative to the success of your parking operation. Local SEO is the process of ensuring that the physical location of your parking lot is visible in the top results of search engines, like Google, for queries relevant to its location. In simple terms, local SEO is a location-based marketing technique that can be used to promote the physical location of your parking facility.
For example, if someone searches “parking near…” a venue near you, local SEO is the process that ensures your parking facility appears on Google Search or Maps for that search query.
Needless to say, local SEO is one of the easiest, fastest, and cheapest ways to increase location awareness of your parking facility and at the same time, maximize your parking revenue. How? Today, approximately 80% of drivers in Canada rely on Google Search and Maps to plan their journeys ahead of time and request directions to their destination, which usually begins with parking their car. As a result, increasing the visibility of your parking lot online using local SEO increases the number of drivers who choose to request directions to your parking facility, inevitably increasing your parking revenue.
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ABOUT THE AUTHOR
Maria Fiorini
Director, Marketing & Communications
The National Parking Associations 40 Under 40 Class of 2021, Maria oversees a talented team marketers and graphic designers who are dedicated to applying innovative marketing techniques to improve our clients’ profitability. Under Maria’s leadership since 2018, the marketing team has grown significantly as their successes have only increased demand for their services. Among her many accomplishments during her tenure with Precise ParkLink, she spearheaded our digital marketing strategy, a program that has helped several prominent clients see substantial gains in their revenue. Currently, she is leading our Urban Mobility campaign, leveraging her extensive digital marketing experience and intuitive understanding of technology trends within the parking industry. As an innovator, entrepreneur, and someone who appreciates creative, outside-the-box thinking, she firmly believes “there’s a solution to every problem.”
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