How to Get Your Parking Lot on Google
Posted: Aug, 17, 2020 1:11PM ET • 2 min read
Google is undoubtedly the most-used search engine in the world, and its web mapping service, Google Maps, is right up there with it. With a global market share of approximately 80% (and even higher in North America), it’s in a property manager’s best interest to ensure their parking facility locations are visible on Google Maps.
Getting your parking lot on Google is a direct way to increase your location awareness and in turn maximize your parking revenue. Drivers rely on Google Search and Maps to plan their journeys ahead of time and request directions to their destinations. This usually starts with parking their car. Google has recently enabled businesses to add amenities to their parking lots, such as EV charging stations, which is enhancing the overall impact Google has on successful parking operations.
The best part about registering your parking lot with Google is that it’s one of the easiest, fastest, and cheapest ways to maximize your parking revenue stream.
So, how can you get your parking lot on Google?
From day one, your parking management services provider should ensure your parking lot location is registered with and verified by Google—both on Search and on Maps. It’s also their responsibility to make sure your location listing is optimized for Google to increase the likelihood of Google showing your location to your customers.
This involves making sure the listing displays accurate and up-to-date details about your parking facility, including your hours of operation, amenities (such as EV charging stations), parking permits, and more. If the information online matches what customers see when they arrive at your parking facility, they’re more likely to become a repeat customer and leave a positive review about you online.
This brings us to another important point. Your parking service provider needs to make sure that all Google reviews on your location listing are responded to in a timely manner. If not, you run the risk of your location not being shown on Google. This is because Google is committed to displaying information that it believes to be accurate and suitable to recommend to it’s users.
Lastly, a key component of making sure your listing is highly visible on Google is to link it to a web page that tells people something about your parking facility. It’s important to make sure this page is also optimized for Google—another responsibility of your parking services provider—in order to make sure it appears in top search results for relevant search queries.
Getting your parking facility on Google will ensure that your parking lot is full at all times, including evenings, downtimes, and weekends. This will keep your parking revenue at an all-time high.
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ABOUT THE AUTHOR
Maria Fiorini
Director, Marketing & Communications
The National Parking Associations 40 Under 40 Class of 2021, Maria oversees a talented team marketers and graphic designers who are dedicated to applying innovative marketing techniques to improve our clients’ profitability. Under Maria’s leadership since 2018, the marketing team has grown significantly as their successes have only increased demand for their services. Among her many accomplishments during her tenure with Precise ParkLink, she spearheaded our digital marketing strategy, a program that has helped several prominent clients see substantial gains in their revenue. Currently, she is leading our Urban Mobility campaign, leveraging her extensive digital marketing experience and intuitive understanding of technology trends within the parking industry. As an innovator, entrepreneur, and someone who appreciates creative, outside-the-box thinking, she firmly believes “there’s a solution to every problem.”
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