Posted: Aug, 22, 2023 3:05PM ET • 3 min read

Vehicles driving through a gated parking system

Parking facility managers looking to upgrade their parking permit offerings should prioritize essential considerations to foster a positive parking experience and encourage repeat business. Understanding the significance of access rights, rate structures, and billing cycles can enhance customer satisfaction and loyalty. Find out how below.

Tailoring Access Rights for Convenience and Efficiency:

When revamping your parking permit system, providing customized access rights to clients is crucial. It is important to consider the following:

1. Offering multi-site access enables customers to travel seamlessly between different locations without the hassle of paying for parking each time. This option primarily benefits organizations with multiple sites, promoting convenience and efficiency for staff and visitors.

2. Carpooling and family permits offer a shared and transferable permit option, making it ideal for businesses like hospitals, hotels, and mixed-use developments. This flexible approach caters to diverse visitor need.

3. Unlimited in-and-out privileges grant customers the freedom to enter and exit the parking lot as needed within 24-hours, accommodating those requiring frequent access and providing an added layer of convenience.

Customizing Rate Structures to Suit Client Preferences:

Deploying contemporary permit options offers the advantage of customizing rate structures according to individual client needs. Consider offering daily, weekly, or monthly rates to allow clients to choose the most suitable option for their parking requirements. Additionally, offering fixed rates for specific times, days, or customer groups adds a personalized touch that resonates with clients. In response to the prevailing hybrid work landscape, there is a growing market demand for permits characterized by the capacity to flexibly customize parking structures. This flexibility extends to the precise selection of days within a week, effortlessly accommodating a wide spectrum of unpredictable scheduling patterns. By embracing this approach, a parking service can seamlessly align with the intricate routines of the clients it serves, ultimately redefining the standard in parking experience.

Billing Cycles for Optimal Client Convenience:

Billing cycles play a vital role in the parking permit system, and tailoring them to meet the unique needs of your customers is essential. Whether you opt for weekly, bi-weekly, monthly, or pay-as-you-go cycles, the key is to accommodate the nature of your facility and align with your clients' preferences. A seamless billing process can significantly enhance the overall customer experience.

Upgrading your parking permit offerings requires thoughtful planning and understanding client needs. By combining various access rights, billing cycles, and rate structures, organizations can offer parking permits that foster loyalty and encourage repeat business.

References

5 benefits of a Digital Permit Management System. SecurePark. (n.d.). https://www.securepark.io/post/5-benefits-of-a-digital-permit-management-system

Bindu, Y. (2023, February 3). 45% increase in digital permit adoption in 2022 with GMP permit. Parking Network. https://www.parking.net/parking-news/get-my-parking/increase-in-digital-permit-adoption

The importance of operational optimization and flexibility. The Canadian Parking Association. (n.d.). https://canadianparking.ca/the-importance-of-operational-optimization-and-flexibility/

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ABOUT THE AUTHOR

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