Posted: Jun, 13, 2023 9:00AM ET • 3 min read

Adopting a smart parking guidance system can give facility managers and owners alike access to unique data sets that will help you make informed decisions regarding your parking operation. How? When paired with a central management platform, you have direct access to a slew of insights that will not only improve the customer experience, but the efficiency and effectiveness of your operation.

Below are 5 data sets you will have access to when you pair your smart parking guidance system with a central management platform.

1. Frequency of customer visits.

One of the most important metrics for facility managers to track is the frequency of customer visits. By analyzing this information, you can identify patterns and trends, such as whether customers are regular visitors or if they tend to visit only during specific periods. These insights can help businesses tailor their services to meet customer expectations and maximize customer loyalty.

2. Common payment types being used at your facility.

Smart parking guidance systems can track and analyze the payment types used most frequently by your customers. This reveals the preferred payment methods among customers, whether it be traditional methods like cash or chip-and-pin, or newer options like mobile payments and digital wallets. By understanding the payment preferences of your customers, you can optimize your payment systems, offer convenient payment options, and potentially introduce new payment solutions to enhance the overall customer experience.

3. The amount of time your customers are parking for.

Valuable information about customers behaviours, from the moment they enter the parking facility to when they leave can be gained from the system. Parking facility operator can gain insights into customer behaviors and preferences, helping organizations adjust pricing strategies, optimize parking lot capacity, and identify opportunities to provide additional services or incentives to encourage longer stays. Understanding length of stays can also aid in resource allocation and staffing decisions, further enhancing your parking management strategy.

4. Peak occupancy days and times.

By obtaining data on peak occupancy days and times, facility managers can anticipate high-demand periods and efficiently manage their parking resource. A heat map feature shows various levels of occupancy in colours, instantly identifying the data with a visual presentation for operators. With the data provided, operators can assess patterns to manage and set dynamic pricing strategies and improve space utilization. Additionally, using these insights can help you allocate staff efficiently, improve operational efficiency and proactively manage traffic flow.

5. Most frequented parking stalls.

Another valuable insight that smart parking guidance systems provide is identifying popular parking areas within a facility. Intuitive heatmaps show the most heavily utilized parking facilities, zone, and levels. By analyzing parking utilization data, facility managers and parking operators can determine which areas of their parking facility are frequently occupied. This information can help optimize parking lot layouts, allocate signage and wayfinding resources effectively, and even identify opportunities for expansion or improvement.

Smart parking guidance systems offer more than just real-time parking availability information. They provide businesses with valuable insights into customer behaviours, operational patterns, and preferences. By leveraging these insights, facility managers and owners alike can optimize their parking facilities, tailor their services to meet customer expectations, and make data-driven decisions to enhance the overall parking experience. With the help of parking guidance systems, businesses can gain a competitive edge and improve their bottom line by gaining valuable business intelligence.

References

Parking guidance systems from Park Assist. Park Assist. (2023, April 5). https://www.parkassist.com/

What is parking guidance?. Precise ParkLink | Parking Management Services. (2022, August 2). https://www.preciseparklink.com/news/what-is-parking-guidance?locale=en