Illuminating Possibilities with Digital Signage
Posted: Nov, 15, 2023 9:24AM ET • 5 min read
Signage has long held a prominent role in conveying information to drivers. However, the landscape of customer communication has significantly improved with the emergence of digital signage. The introduction of digital parking signage has sparked a revolution, presenting an appealing and incredibly efficient solution with promising long-term cost savings. For those contemplating an investment in digital signage and seeking guidance on how to embark on this transformative journey, this guide offers essential insights and a starting point on how to do so.
Digital Signage Specifications
A) The Pitch: The pitch is a critical aspect of digital signage, serving as the first consideration. It directly influences the readability of digital signage for drivers. A higher pitch number ensures better visibility from a distance. The choice of pitch depends on your desired reading range:
P6 (6mm Pitch): Ideal for locations within 10 feet, offering a significant visual impact for nearby audiences.
P8 (8mm Pitch): Suited for areas with pedestrian traffic, busy intersections, or traffic within 10 to 20 feet.
P10 (10mm Pitch): Suitable for locations with traffic passing from 40 to 50 feet, providing a balanced resolution.
P16 (16mm Pitch): Best for areas further from the road and fast-moving traffic at 90 feet or more.
B) Additional Specifications
There are several other specifications that determine the effectiveness of digital signage, including display size, pixel count, cabinet type, and more. The following specifications are the standard criteria that require your attention to ensure the effective display of information:
Cabinet Size: 59.05'' H X 35.43'' W
Display Size: 59.05'' H X 35.43'' W
Text Dimensions: Lines and Characters per Line
Matrix
Temperature Range: 35 degrees Celsius to -20 degrees Celsius
Total Pixels: 4860-29040
Software Version
Color Display: Vibrant Color Display
Cabinet Type: Double or Single-Sided
Cabinet Opening
Cabinet Style: Border or Borderless
Power: CE, cULus Approved
Weight (lbs): 176.000 (88.000 per side)
Wattage: Max watts 2000 / (1000 per side) / Average watts 700 (350 per side)
Voltage: 120V - 240V
Features of Digital Signage
When considering digital signage, it’s essential to understand the features that can enhance the efficiency of your parking facility for both you and your customers:
Communication: Ensure support for Cat 5 Ethernet, Wi-Fi, cellular modem, and fiber optic connections.
LED’s Per Pixel: Opt for SMD LEDs for brightness and reliability.
IP68 Rating: Seek signs that are resistant to dust, dirt, and water submersion.
Display Palette: A full-color display with access to 281 trillion colors ensures vibrant visuals.
Software: Choose web-based software for easy content management, featuring drag-and-drop scheduling and proof-of-play analytics.
Viewing Angles: Wide horizontal (150°) and vertical (140°) viewing angles provide visibility from various perspectives.
Graphics: Support for slideshow playback, fast transitions at 75 FPS, animation video, images, text, and live video.
Brightness (nits): Aim for a brightness level of 10,000 nits for visibility in various lighting conditions.
Warranty: Look for a minimum 10-year limited manufacturer’s warranty to ensure the longevity and reliability of your investment.
Implementing Digital Signage
Securing the necessary permits for both indoor and outdoor digital signage is crucial due to varying bylaws in different areas. Consulting with an electrician or your parking service provider for installation is advisable. Digital signage should also be supported by a user-friendly backend portal that enables content updates on the front end, allowing for real-time adjustments to parking rates and essential customer information.
Digital parking signage provides facility owners and managers with a wide array of choices. With meticulous and strategic planning for digital signage, it can enhance the aesthetics of your facility and effectively communicate information to customers, ultimately optimizing occupancy and parking revenue.
References
Digital signage and the “smart parking” trend. REDYREF Kiosks. (2021, September 18). https://redyref.com/digital-signage-and-the-smart-parking-trend/
Parking signage & wayfinding. Precise ParkLink | Parking Management Services. (n.d.). https://www.preciseparklink.com/ps-parking-facility-signage-services
Worrall, T. (2016, August 9). Big Data and digital signage driving the parking industry. www.digitalsignagetoday.com. https://www.digitalsignagetoday.com/blogs/big-data-and-digital-signage-driving-the-parking-industry/
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ABOUT THE AUTHOR
Nadim Sabbah
Client Relations Manager
Nadim heads up Precise ParkLink’s presence in the National Capital Region, engaging with clients and other stakeholders in the vicinity of Ottawa and Gatineau to understand the challenges they face, and present solutions built on sophisticated technology integrations and professional management services.
With over 20 years of experience in leadership roles within the transportation vertical generally and parking industry specifically, Nadim has proven he’s a flexible and adaptable manager in a variety of operational situations without ever losing focus of his main goal: maximizing customer satisfaction to the credit of the clients whose sites we manage.
This professional ethic has led him to a number of great successes in his career, including managing several high-profile commercial operations, overseeing groundside transportation and parking at Macdonald-Cartier International Airport, and heading up Precise ParkLink’s operations at Ottawa City Hall.
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